Knowing where to start with your company’s blog or content marketing strategy can often be a confusing place.
- How often should I post?
- What do I write about?
- How to I market my posts? And
- Will anybody read my content?
Often arise in the minds of many business owners and people new to marketing.
This page offers a collection of resources to help get you started on your own content marketing journey. We have linked to some of our own posts, as well as research from other thought leaders to highlight the value of content marketing to your organization.
Why you should have a company blog
If you or your Manager/Employer is still looking for confirmation on the benefits of adopting a content marketing strategy some worthwhile resources to view include:
- 4 Surprising Benefits of Content Marketing
- 5 proven SEO benefits of long-form content for marketers
- 8 Hard-to-Ignore Content Marketing Benefits (Infographic)