So you have decided to start a blog. No doubt you have done your research well and settled on a topic to write about. Or perhaps you already own a blog but aren’t too happy with it.
Maybe it doesn’t get as much traffic as you had envisioned when you started it? Maybe you get a lot of negative comments about your posts? Or maybe your blog growth has stagnated for ages now.
Regardless of whether you are a new blogger or a seasoned one, you can certainly benefit from a few tips on how to improve your blog. So, what makes a good blog post?
Key Components of a Good Blog Post
It is not enough for people to visit your blog: you must attract and retain their attention long enough in order to get your message across. Most readers will often skim through your work before deciding whether or not it is worth their attention. And by skimming, what they are really looking for is subheadings.
Subheadings are important since they give a summary of what an entire paragraph is about. They also help you as the writer to organize your and present your thoughts well. If readers can get the gist of your post just by looking at the page, then they are highly likely to stick around and read the entire post.
If you are to use subheadings, make sure they are catchy and concise. Aim to say “a lot” in a very few words with your subheadings. And make sure that your subheadings do actually correlate with the paragraphs beneath them.
Chunk Your Text
Have you ever tried to read work that was not paragraphed well? Or maybe the paragraphs were too large for your liking. How much did you like reading such work?
People generally detest reading very long paragraphs. They want to read work that has been properly organized, and broken down into sections that are easily readable. They also want work that is visually appealing.
If you organize your work into chunks, or small paragraphs, you not only make it easy for readers to read your work, but you ease the burden of writing for yourself as well. How is that, you ask? It is because when you write small paragraphs at a time, you are able to express yourself much more easily.
Writing big paragraphs brings with it the risk of redundancy and repetition. It might also meddle with your clarity of mind and you could find yourself mixing up different points in the same paragraph. It is easy and better by far to express one thought at a time through small paragraphs.
Use Bullet Points
Another tip to help improve your blog post is to use bullet points. In short, purpose to write your lists using bullet points as opposed to listing things horizontally.
This small trick can work wonders for your blog post.
Using bullet points is important for two reasons. For one thing, bulleted work is the epitome of visually appealing work. You have to agree that you almost always can’t resist the temptation to go through any list you find anywhere, even when you are not necessarily required to read it.
Secondly, it is easy to ready bulleted lists than those that are not bulleted. And since human beings generally prefer to do things the easy way, you might as well use this knowledge to your advantage. Bulleted work is both neat and easy to read, both of which are key blog components.
Add Images and/or Videos
Have you ever heard it said that a picture paints a thousand words? This is especially true when it comes to blog posts. If you want to leave a lasting impression on your readers, then images or videos are a must have in your posts.
Images and videos are essential for illustrations. It does not matter how articulate you are in your descriptions: an image or video will beat words anytime. If you use images well, they can go a long way in improving the quality of your blogs.
It is important to note that filling every available space on your blog with images or videos is not going to cut it. Media should be used both appropriately and sparingly. Ensure that your images and videos are not offensive, and that they serve to help get your message across rather than to distract your readers.
Have an Introduction and a Conclusion
You shouldn’t just delve into your topic without briefing your readers on what the entire article is about. Just like subheadings, introductions and conclusions form a huge part of scheming for most readers. If they find them interesting, they are likely to stay on and read more of your work.
The key to writing a good introduction is to make sure that it is interesting and engaging. Will it keep readers glued to your work? If it will, then it is a good introduction.
A good conclusion on the other hand should be a summary of your work. Briefly mention and elaborate the things you have talked about in your work. You can also use your conclusion to state your verdict on the topic you have discussed in your article.
Include a Call to Action to get Subscribers
One of the most important blog post components is the inclusion of a call to action, usually towards the end of the post. The purpose of a call to action is to urge readers to subscribe to your blog post.
If you are creative with your calls to action, you will get many subscribers without doubt. Also, make it easy for people to heed your call immediately.
Take for instance a call to action for people to subscribe to your blog. They should be able to complete it by a few clicks of a mouse. If you want them to share your content on social media, make sure that the social media icons are visible.
A good blog post comprises of a few simple things. If you make a habit of following these tips in your work, you should see significant improvement in the growth of your blog. Remember to make your work neat and easy to read.