The lifeblood of a blog or business is its customer base and its ability to get them, retain them and sell to them over and over again, and it’s no different online.
That’s why building a list of email subscribers can be an effective form of marketing. Instead of just marketing to them once (when they visit your site) you can market to them over and over again. This helps build your brand in the eye of the customer and can lead to repeat and ongoing sales.
Email Service Providers
To create an effective email marketing campaign you will need to find an email service provider. These companies allow you to grow and market to your list. Some common email marketing providers include:
Beyond just capturing emails these services provide the ability to manage your email list with ease. They will automatically unsubscribe users who opt out, allow you to create campaigns that target segments of a list and generally make it easier to manage your email marketing activities.
Email Marketing – Offer Quality Content
When you send your emails, offer quality content. If you want your subscribers to stay engaged then you can’t just market to them. You need to provide value and educate your audience. One way of doing that is by writing high quality blog posts or offering value in other ways.
As you build a relationship with your email subscribers you can then offer specials to those on the list and host giveaways. This creates an incentive for them to stay engaged and also increases the likelihood that they will refer your email campaign to friends and family.
Most email service providers will give you an email capture form or snippet of code to embed on your website. This makes it easy to capture the email addresses of people who wish to subscribe to your newsletter.
It’s important that its easy for people to sign up. They are not going to “hunt” for the subscribe option on your website so it needs to be in a place that people can readily see and access.
People do not want their emails sold and given away and if you respect that, make sure they know about it. Having a privacy notice prominently placed along with the form can be a good way to assure people and get them to sign up.
Don’t gather too much information all at once
It is better to ask just for an email and their name since people don’t like to just give it out. If you want to know the demographics of the people that sign up, then send a survey once you have them on your list. This builds up trust in your company as well as be more likely to get them on your list and give you the information.
Offer free information and good service
The best way to get a visitor’s email address is to offer something free to the user that they may find valuable, can be an eBook, video, a report, or newsletter. Always offer good customer service, even if it is just in the free newsletters. Don’t push them into signing up since a lot of people will shy away from a hard sell.
Since you are using this to create business, the combination of soft sell and superb customer service can make them remember you and be happier to buy from you in the future.